Contributes to transparent, evidence-informed policy-making and consequently to good governance and . Many have complained that the culture and the increase of sex education promote promiscuity which makes it certain that people will transmit STIs or unwanted pregnancies. With the change in government in summer 2010, the new coalition government has progressively scaled back Labours 75 million marketing budget for Change4Life in its plans to cut its ad spending by up to 50 per cent. Launched in January 2009, Change4Life focuses on prevention and aims to change the behaviours and circumstances that lead to weight gain, rather than being a weight-loss programme for the already obese. Strengths are often identified as part of strategic planning, swot analysis and competitive analysis. Due to differing cultural drivers, the six ethnic minority communities surveyed did not fit neatly into the mainstream segmentation. To improve integration of local marketing activity with the national effort, the Department of Health (DH) created a bid fund to allow SHAs to fund localised activity from the central budget of 1 million eight awards were made. Biology. Employees, especially those who believe young people are unteachable, also value these qualities. The new bill will set out a duty to maximise access to a wide range of services. Knowing yourself and your personal weaknesses and strengths, not only helps you understand what to do to improve yourself but also helps in decision-making. (Politics, 2011), The Department of Health does admit that the sexual health services do need to be more modernised and they have set themselves targets to cut the rate of unwanted pregnancies and reduce the spread of STIs however, they also state that they have had achievement in lowering the rate of pregnancies. (Department of Health, 2010), The Change4Life campaign started in January 2009 and started by targeting young families with children aged 5-11 years. The change that raises the most eyebrows is the case with the swap of butter for low fat spreads. 13. Partnering with News of the World and Asda, Change4Life is giving away 5 million voucher booklets, worth over 50 each, with money off healthier foods, drinks and activities. It was published in a report that it is urgent to act on the obesity crisis now as it was predicted that 9 out of 10 adults will be obese by 2050. 3. (BBC, 2011), With the changes the ministers, including the secretary of state, will no longer be able to intervene when a hospital is threatened to close. That context will give potential employers insight into your level of self-awareness and commitment to professional growth. SWOT analysis assesses internal and external factors, as well as current and future potential. Registered in England with company number 07856984, Website design & development by 54 Degrees, Yes, please send me social marketing tips and news by email, The campaign reached 99 per cent of targeted families, 413,466 families joined Change4Life in the first 12 months, Over 44,833 families were believed to still be involved with Change4Life after 6 months, Over 1.9 million responses (postal, online, face-to-face, telephone) were received in year one, Create a societal movement in which everyone plays their part, helping to create fundamental changes to those behaviours that can lead to people becoming overweight and obese, Create a segmentation model that would allow resources to be targeted to those individuals most in need of help (i.e. Summary. (BBC, 2004), On the 1st July 2007, England introduced a new law to make all enclosed public places and workplaces smoke free. In conjunction with communications partners and the Central Office of Information (COI), using its Artemis forecasting tool, the following targets were developed for the first year of the campaign: Mobilising the network started in 2008, before any direct communication to the public. The campaign aims to motivate a societal movement in which anyone who has an interest in preventing obesity, they can be businesses, healthcare professionals, charities, schools or families can play their part. In England 24% of men and 26% of women are obese, while 65% of men and 58% of women are either overweight or obese. The answer to this criticism was the reason they put on the advertisements of bars and nightclub scenes is because young smokers are drawn to that lifestyle. (Martin, 2008), The Health Survey for England, which was carried out by the NHS has raised fears that smokers are now simply smoking at home which is now putting children at risk. Change4Life was launched in 2009 as part of a national ambition set out in the government's Healthy Weight, Healthy Lives (2008). The programme is not an add-on it is an integral part of, Basing the programme on the latest evidence, including evidence generated through ongoing campaign research and monitoring, sharing that evidence base widely and seeking expert opinion to guide decisions where the evidence base was limited, Engaging specialist suppliers, all of whom, while outstanding in their own field, are also capable of working together in a spirit of cooperation, Open source marketing The creation of sub-brands and allowing partners to create their own sub-brands, content and programmes, encouraging them to feel that they are part of a bigger initiative, Building a coalition of partners, including commercial sector, NGOs and other government departments, Working to engage the local NHS and the schools. One of the key changes advised is to swap full sugar cola and other sweet drinks for diet versions. (It's easy to take an online course and get better at a program.) The NHS document will go through the changes that are going to be implemented in the NHS. From June to September 2009, Amra (which represents over 190 regional newspapers) used locally sourced case study material to showcase local activity and reported on upcoming and relevant events that fitted the Change4Life movement. In its first year, Change4Life focused on families, particularly those with children under 11. This assignment will be going through three health campaigns that are based in the UK to promote healthy lifestyles. But for this agenda to work there has to be support from the coalition government. Ability to innovate. Derecho-y-Blockchain strengths and weaknesses of change4life Our nursing and healthcare experts are ready and waiting to assist with any writing project you may have, from simple essay plans, through to full nursing dissertations. Make sure to include a range of strengths, including knowledge-based skills, transferable skills, soft skills and personal traits to demonstrate your versatility. (Laurence, 2008), However it has been stated that the ban on smoking in public has failed to increase the number of people quitting. The campaign aims to create a culture change where stakeholders and consumers are equipped and have the confidence in engaging in conversations about sexual health and relationships. The new health secretary Andrew Lansley stated that the campaign should be supported by businesses not the government. (Smokefree, 2007), The smoking ban has triggered the biggest fall in smoking ever seen in England. Andrew Lansley, Health Secretary. The changes in the NHS are complex and are mainly to do with management although Andrew Lansley the health secretary has ensured that patients are at the heart of the changes. Hiring. When leaders . There have been criticisms of the personal health responsibility agenda, some of which are that the agenda blames the victim, because they ignore the social context in which the individual makes their decisions and health related actions take place. Here's a table with some common strengths and weaknesses job seekers might cite: Attentive/detail-oriented, Collaborative, Creative, Empathetic, Entrepreneurial, Flexible/versatile, Honest, Innovative, Patient, Respectful. The campaign was developed (and is being delivered) at great speed. For us, building love and loyalty for healthy brands through brilliant strategic and creative work will always be the best way to change consumer behaviour over the long term. This is more problematic with the poor as it is said that poverty is the main risk factor for illnesses. 1. What you cover in your answer can give them insights into your particular skillsets and areas of improvement. It will go the criticisms that the proposed changes have received and also the positive points that have been received. Rather than taking a top-down approach, the campaign set out to use marketing as a catalyst for a broader societal movement in which everyone who had an interest in preventing obesity could play a part. People who responded to the campaign were sent a welcome pack of materials, including a handbook for Healthy Happy Kids, a wall chart detailing target behaviours and stickers for their children. All campaign materials would give at-risk families the opportunity to sign up to an ongoing CRM programme that supports behaviour change. A prime example are other high carbohydrate foods which provide little in the way of nutrition such as white breads, white rice and the countless other high calorie and low nutritional value convenience foods, such as pizzas, crisps, sausage rolls, buns and cakes, which are prominently placed in supermarkets and high street outlets such as Greggs. What are the socio-demographics of the clients / users of change4life programme / apps? It has been hoped that the ban would help reduce the smoking rates among the poor but instead smoking in working-class men has risen. To export a reference to this article please select a referencing stye below: If you are the original writer of this essay and no longer wish to have your work published on the NursingAnswers.net website then please: Our academic writing and marking services can help you! They use stories from media to support the campaign and fuel discussions. SWOT analysis is a process that identifies an organization's strengths, weaknesses, opportunities and threats. setting targets for delivery partners, especially NGBs, addresses weaknesses of the current approach and in particular incentivises overall increases in participation 16. Box 10.1 Strengths of Population Health Monitoring. There are now penalties and fines for those who do not abide by the law, some of these fines are as follows: if someone is caught smoking in smoke free premises or in work vehicles will have a fixed penalty of 50 or a maximum of 200 if they are convicted by court. Whatever our achievement, it pivots around the team effort. Leadership skills. With that in mind Dan Einzig believes that Change4Life is a small start to a long-term solution: This campaign is just one part of a larger picture in society, which is underpinning peoples interest and education in what they eat and drink. Not only will the SWOT analysis provide the company or business with a salient direction, but it will also allow the said company or business the ability to see and evaluate . . Delivered online and by post, this programme would provide encouragement, information and support for families to get their children eating better and moving more. Within these three marketing objectives there are six strands of activities which are for prevention-knowledge and education and communication and negotiation skills. The term "strength" implies strength, firmness, endurance and resilience; but, in addition, the virtues, capacities, principles, positive traits and values that structure their thinking and behavior in society. (Buckland, 2011), The patients will not see much change to the NHS but if the government does fulfil the aims it has set then the patients will have more control over their care than what they used to. The campaign points out that a 2 litre bottle of fizzy pop typically contains around 52 lumps of sugar. There is also a maximum of 2500 if the person who manages the premises or vehicles fails to prevent smoking. Want create site? Flexibility. 2.) At the stakeholder launch, seven commercial organisations had signed the Change4life terms of engagement and made pledges to support the campaign. Although Change4Life was developed for England, meetings have been held with devolved administrations and, in February 2010, Wales launched its version of Change4Life, including a Welsh-language version of How are the kids?. Leadership weaknesses are characteristics that can negatively impact both an individual and a business. Firstly, you need to remember that we all . (smart recipes and food scanner?) General intelligence - you excel in . The campaign points out that a 2 litre bottle of fizzy pop typically contains around 52 lumps of sugar. (Watts, 2009), The UK Public Health Association Chairman, David Hunter has warned that the governments 75 million Change4Life campaign will fail to stop the rising levels of obesity unless it develops a strategy to change long-term behaviour. In designing it, the Department of Health and its agencies drew on academic and commercial sector expertise, behaviour change theory and evidence from other successful behaviour change campaigns, and commissioned a substantial and ongoing programme of research among the target audiences. (Pharmaletter, 2010), An important aspect of the proposal is that the health care providers will be paid according their performance, reflecting outcomes as well as activity and progress on outcomes will be supported by quality standards which are developed by National Institute for Health and Clinical Excellence (NICE). (Clews, 2009), Now it is being said that the new coalition government is taking away the funding from Change4life which was put forward by the Labour government. The programme began with over six months of engagement with partners and workforces, local service providers, potential local supporters and (non-governmental organisations (NGOs), so that when national marketing started, the public would encounter an informed and supportive local environment. 6. Step 4: Then, you can opt to describe how can you apply the said strengths or how they would be useful in the job role you are interviewing for. Strengths & Weaknesses Debater Strengths. (Everett, 2009), They have stated that they were behind in their target which was to halve the under 18 conception rate by 2010 and also another aim which they need to do is to lower the rates of abortion and repeat abortion as they remain high in people under the age of 25. Strengths and Weaknesses of Functionalist And Conflict Theories. Ability to deliver to customer commitments. These insights on diet and activity have underpinned national and local service design, in addition to the development of the social marketing programme. Low adaptivity. The CRM programme should have been ready to go out to families as soon as they joined Change4Life, Develop more products for professionals, such as teachers and doctors, who have a professional interest in combating obesity. Journalist and Features Editor at fandbnews.com), Beverage, Brands, Campaign, Change4Life, Dan Einzig, Food, Government, labelling, Obesity, Packaging, Shaun Bowen, traffic light system, Effectiveness of Change4Lifes new Campaign added by newsroom on January 18, 2013View all posts by newsroom , You must be logged in to post a comment This will go through what might improve in the NHS due to changes and what will not improve. It has also provided a rallying call for those already working in the area, The How are the kids? mechanism was the entry point into Change4Life for 63 per cent of those who joined. (M Prasad is Sr. All national partners are also required to complete and submit activity application forms for approval by the DH. Put a positive spin on your answer. The campaign talks about fat in the body rather that fat bodies and makes the link clear between fat and preventable illnesses. In the examples below, you'll see the weakness followed by context: Personality Traits Example 1: ' I can be too critical of myself. If you need assistance with writing your nursing essay, our professional nursing essay writing service is here to help! Without it, the campaign would have ended the year with a database of only 149,458 families, about 50,000 short of its target. Health Promotion through media campaigns can reach a large population in a relatively short period of time and therefore are efficient and effective. (Tasker, 2010), Lansley stated that the new government will aim to use more social media to get the message of Change4Life across rather than the traditional advertising campaigns and will make it less of a government campaign but a social movement, by asking charities and local authorities and the commercial sectors to get involved. The law also states that smoking is not allowed in public transport or in work vehicles where there is more than one person in the vehicle. 2. How you respond gives them a hint of your communication skills. (Watts, 2009), Change4life tried to justify the partnerships by claiming that they want everyone to work together to fight obesity. Mental strength - like embracing uncertainty, persisting through challenges, and bouncing back from setbacks. It increases self-awareness. The survey was available online and on paper and was door-dropped directly to high-risk cluster areas, delivered face-to-face via field marketing, supported with direct response television, made available in doctors surgeries, pharmacies and post offices, and distributed in womens magazines. It is believed that the expansion of NICEs remit which promotes best practice is a high priority for the future of the NHS than the narrow cost effectiveness calculations on new medicines that it is currently conducting. *You can also browse our support articles here >. While much of the research has been conducted with males only, resistance training has also Rather than a trend (which somehow suggests it might be short lived) I see this as more of a cultural evolution or on-going long-term change., By Mahir Prasad A criticism of the campaign is that the dairy swaps suggested encourage consumers to buy foods that are lower in fat and also more processed. 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