The Sony deal, for better or for worse?

Davido Sony DealDavido Sony Deal
Davido Sony Deal

The Sony music company is one of the world’s largest music empires. With credits for some of the world’s most renowned artistes successes, the company has sealed its place in the global music market.

Like most business enterprises, the aim is not just to make good music, but also to make good money.

The company over the years has recruited some rather talented musicians and made good out of their careers. But how many have they really been able to help?

In recent times, they have set their sights to the Nigerian market and have scooped up some of our top artistes. Tecno, Davido, Ycee are just a few artistes who have signed to the music company. Prior to these young signees, top artistes D’Banj and Nneka were signed to the company.

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The most controversial of all recent signees Davidos disagreement with Sony raised some eyebrows. This caused some uproar among fans. Could the Sony music deal be a mirage? Could fans be blowing the issue out of hand?

Davido obviously pissed at the delay in dropping his track, took to his Snapchat to vent about the seemingly unending delay, while also making an attempt to absolve himself of any blame.

‘I am saying it loud and clear for the world to hear!! It wasn’t my fault!!’, one of his many Snapchat messages read.

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Davido rants on Snapchat
Davido rants on Snapchat
Davido rants on Snapchat
He was quite pissed
Davido rants on Snapchat
Davido rants on Snapchat over new music delay
Davido rants on Snapchat
Davido apologised to fans

With his contemporaries, particularly Wizkid, continuing to dominate airwaves, Davido’s frustration was somewhat justified, quite frankly, be understood.

Since signing the mouth-watering deal in January, he is still without a solo single in 2016, with a couple of collaborations with his newly-signed acts, Dremo and Mayorkun, being the major works from him so far.

Rather than having a wonderful impact on his career, it appears the deal is holding the singer back.

If Davido was still solely in charge of his music flow, he would have the freedom to decide when to release new music.

While the reasons for the delay are still unclear, it can be assumed that Sony Music is looking out for a ‘perfect’ time and model, exploring all critical possibilities to ensure there are no lapses in distribution and promotion.

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Soon after the drama with the label, Davido under the DMW imprint released his album ”son of mercy”.

If we look beyond the surface, we would clearly see the many politics behind the different music deals. For years, music critics and analysts have argued tha record labels use contracts to limit their artistes.

Could this be the case with the Sony Music Company, or could it be a false alarm from my part?

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