Published by at May 21, 2022. The interests of these stakeholders include support for the development of communities. How Does Nike Communicate With Their Employees? Nike has supported the FLA since its founding in August 1999. For the FY12/13 Stakeholder Review Panel, NIKE engaged Forum for the Future (Forum) to facilitate feedback for this FY12/13 Sustainable Business Performance Summary. Besides Instagram, Nike communicate with their customers through email subscriptions. Nike also uses their tone of voice to build trust with their customers. #1 Customers. The main methods of ICT Sainsbury uses externally Face to face: Sainsbury sets up a customer service desk which deals with customer's enquiries and complaints. Nike has revised its environmental strategy and this was explained in-depth in the company's annual sustainability report. Marketing communication strategy is a comprehensive plan that contains the specific elements that intend to address a company's intended marketing communication mix and how they will be used to achieve the set goals. Between its brand legacy, its knowledgeable team and its commitment to the entire athletic experience, Nike proves it knows athletes. That information can be found at www.fairlabor.org. Nike has to communicate in its website in order to inform the consumers and the employees. To reel subscriptions in, Nike install pop-ups on their official app and website. Another popular way of communicating with stakeholders is via a presentation. Top 3 Rephrase Tool For Marketers And Content Creators, Kemp House, 160 City Road, London, EC1V 2NX, UNITED KINGDOM. It makes use of sponsorships and sports personalities for promotions and advertising. In this capacity, Forum jointly selected stakeholders with NIKE, coordinated the overall process, led stakeholder discussions and virtual feedback sessions, and consolidated feedback for us. athletesCulture of Teamwork Thats one of the reasons why retail store employees are referred to as athletes. Its fitting that a brand built around sports and fitness fosters the same sense of healthy competition, continual growth and challenge, and collaboration with teammates to accomplish goals. To ensure all external stakeholders are accounted for, it was important to break them into categories based on their level of interest and influence they have. A shareholder owns part of a public company through shares of stock, while a stakeholder has an interest in the performance of a company for reasons other than stock performance or appreciation. Social Media. At Nike, we build long-term relationships with our contract manufacturing suppliers (suppliers) because we know having trust and mutual respect supports our ability to create product more responsibly, accelerate innovation and better serve athletes*. If you continue to use this site we will assume that you are happy with it. Employees 3. How stakeholders view stakeholders as CSR motivators. Stefanos/ Athens Greece, 14565, Nike inspires women to push themselves and reach new heights, Understanding of the apparel and footwear business, Expertise and reputation in sustainability strategy and/or issue areas ranging from water and energy to labor and chemistry, Geographic/nationality, gender and issue diversity, Lindsay Bass, Senior Program Officer, Fresh Water, World Wildlife Fund, Leonardo Bonanni, Founder and CEO, Sourcemap, Garrett Brown*, Coordinator, Maquiladora Health & Safety Support Network, Richard Liroff, Executive Director, Investor Environmental Health Network, Richard Locke, Howard Swearer Director of the Watson Institute for International Studies and Professor of Political Science, Brown University, Eliot Metzger, Senior Associate, World Resources Institute, Andrea Moffat, Vice President, Corporate Program, Ceres, Dara ORourke, Associate Professor UC Berkeley, Co-founder of GoodGuide, Michael L. Reading, Manager, Corporate Partnerships & Bill Bowes Fellow, Environmental Defense Fund, Peter Schulte, Research Associate, Pacific Institute, Matthew Thurston, Manager, Product & Supply Chain Sustainability, REI, Vanessa Timmer, Executive Director, One Earth, Auret van Heerden, CEO, Academy for Sustainable Business, Revamped sections of this report summary and/or the online report with additional content or language and tone changes to better clarify particular report sections, Responded to issues that were raised but could not be changed, Flagged stakeholder input for future consideration in NIKEs sustainability strategy and/or future reports. See more at: http://www.nikeresponsibility.com/report/content/chapter/stakeholder-engagement-reporting#sthash.wUqBHiaN.dpuf. Some of the activities that demonstrate Nikes integrated marketing communication approach are as below; Nike for all its marketing strategies has been working with an American Advertising agency named Weiden and Kennedy famous as W&K for a couple of decades passed and the strong and healthy business relationship between the companies contributed to the success of both. Creating long-term shareholder value is facilitated by focusing on NIKE . Communication with stakeholders is how people invested in a business, or project, can communicate. Nike communicates its progress to its stakeholders, through its website nikeresponsibility.com backgrounders, quarterly electronic newsletters, the 2001 Corporate Responsibility Report and Community Investment Report 2002-2003. How do you communicate with stakeholders? Nikes corporate social responsibility policies also address the interests of some interest groups. Certified Akashic Record Reader & Life Coach. Nike can make a internal official letter to inform the employees if a problem occurs and to let them know what they have to do and what procedure they have to follow. More and more companies are including SDG in their reports and many large financial investors look forward to aligning their investments with the goals. There are many different types of communication, but one type that is particularly important for businesses is advertising. Integrated marketing communication is commonly known as the means through which the company combines its promotional mix to realize more efficient and synergistic value. The feedback was also consolidated and provided back to the NIKE team. The marketing team of Nike constantly looks for the touch points by which they can engage the customers communicate with them directly. For most of the businesses it is vital to have stakeholder groups because it may affect business efficiency, may increase sales, or even it may help for the business to reach its aims and objectives more effectively. Customers and consumers are the lifeblood of any business and Nike is no exception. Does Nike have a good relationship with employees? Stake: Product/service quality and value. How does Nike communicate with their owners?Nike communicates its progress to its stakeholders, through its website nikeresponsibility.com backgrounders, quarterly electronic newsletters, the 2001 Corporate Responsibility Report and Community Investment Report 2002-2003. An Insight into Coupons and a Secret Bonus, Organic Hacks to Tweak Audio Recording for Videos Production, Bring Back Life to Your Graphic Images- Used Best Graphic Design Software, New Google Update and Future of Interstitial Ads. For example, Nike continues to provide products with high quality and advanced technology. Nike used some organic cotton and Better Cotton . What are all the stakeholders that can be affected by Nikes strategy? Viral marketing videos give Nike a personal touch and sharing and discussing viral content within informal networks creates the feeling of belonging for the customer. In addition to the Global Compact, Nike serves as a board member of Business for Social Responsibility, the Fair Labor Association and the Global Alliance for Workers and Communities. Nike Inc. recognizes the significance of employees as a stakeholder group that influences organizational effectiveness. Although Nike recognizes there is still considerable work to do, in the last few years, Nike has taken a number of deliberate steps toward increased transparency: **Nike was the first U.S. collegiate licensee to begin listing the names and addresses of contract factories producing certain college licensed product on its website. Viral marketing is an effective way of interacting with customers. In addition to the Global Compact, Nike serves as a board member of Business for Social Responsibility, the Fair Labor Association and the Global Alliance for Workers and Communities. How does Nike communicate value? 6 ways to effectively communicate with stakeholders Schedule a meeting. Advertising is a multi-billion dollars business around the globe as media groups pay top dollar for ad space in hopes of gaining traction. Integrated Marketing Communication: A Business Process. This approach has helped Nike build a strong and loyal following, and it is likely to continue to be a key factor in the companys success in the future. Depending on events going on you may receive additional tops. This number is ever-growing, as Nike expands its reach to new markets every year. Nike is a brand that is known for its high-quality products and its strong marketing campaigns. Nike has to communicate in its website in order to inform the consumers and the employees. That information can be found at www.theglobalalliance.org. How does Nike communicate with competitors? Internal stakeholders are for example employees, managers and shareholders (owners). These Community Impact programs align with Nikes mission and vision statementsin considering everyone an athlete. One company that is particularly well-known for its advertising is Nike. We use cookies to ensure that we give you the best experience on our website. The marketing communication with an integrated approach builds a high-profile for the brand that contributes to the esteem of the business. Hundreds of sponsorships has been signed with the universities, sports clubs and international sports teams that enabled the company to get its logo emblazoned on the uniforms of the players so that Nike is visible to every viewer of sports considering each of them as a potential customer. How does Nike control marketing information? They are open and honest about the origins of their products, and they are clear about the benefits that their products can provide. Nike actively communicates with its stakeholders and encourages their feedback. With a global presence, they can create ads that people around the world can identify with, helping Nike communicate their values and mission to contribute to a better world. Nike_CSR_Report_2001_-_Stakeholders_section.pdf, http://www.nike.com/nikebiz/gc/r/pdf/Community_Invest_9-26.pdf, http://www.nike.com/nikebiz/nikebiz.jhtml?page, Principle 1 - Businesses should support and respect the protection of internationally proclaimed human rights, Principle 4 - The elimination of all forms of forced and compulsory labour, Principle 5 - The effective abolition of child labour, Principle 7 - Businesses should support a precautionary approach to environmental challenges, Principle 8 - Undertake initiatives to promote greater environmental responsibility, Principle 9 - Encourage the development and diffusion of environmentally friendly technologies. Nike competitors include adidas, New Balance, Skechers U.S.A., Steve Madden and ASICS America. Capturing an international audience with their ads and campaigns, Nike can better communicate their messages that go beyond the sports world. We believe that the net result of this consultation of critical stakeholders has resulted in a stronger and more credible report. Based on Nike's current use of social media, Nike is relatively active on Twitter. Overall, Nikes marketing is very effective in communicating its brand to consumers. They also want to create business opportunities that set them apart from competition and also to provide value for their stakeholders.Having objectives in a business is very important because it brings . Some of the activities that demonstrate Nike's integrated marketing communication approach are as below; 1971 the name changed the name for 'NIKE', the logo and their design. How does Nike communicate with customers Besides Instagram, Nike communicate with their customers through email subscriptions. Nike touches the new customers through social media campaigns and engages the existing customers as well. Nike relies heavily on advertisements to promote their products, especially those featuring high-profile athletes and celebrities. Kevin Keller developed a model of brand equity based on customers orientations; this model suggests that marketing communication activities contribute to awareness of the brand by linking the associations of brands with consumers minds. Transformational advertising help differentiating the product when the consumers are suggested the types of enjoyable experiences they might have using the advertised products and services being advertised (Belch & Belch, 2012. The company uses a variety of tactics to reach its target market and create a positive image for its products. The report finds the current business communication strategies provided by the company successful. Nike is also an Organizational Stakeholder of the GRI. Copyright by Panmore Institute - All rights reserved. Nike has been considered as one of the ultimate sports products brand especially for its revolutionary products if athlete footwear. The trademark of the company today is the famous swoosh and the slogan of Just Do It. Footwear industry leader Nike manufactures sporting products and has sub-brands of hurley Internatinal, Converse, Cole Haan, Jordan and Nike Golf. These pop-ups collect customer data and are used to engage with present and possible customers regularly. The company influences them, and they influence the company in return. Nike never compromises its values in order to appease its stakeholders, and this approach has helped the company build a strong and loyal following. Public , Your email address will not be published. Stakeholders 1st Business: Nike The aim of this business is to provide and develop products for athletes of every ability and to make sure their products help athletes reach their potential. Nike has the following stakeholders, arranged according to the firms prioritization: Customers. The interests of these stakeholders include fair compensation, career development opportunities, and a sense of purpose. Peloza, J., & Shang, J. Besides Instagram, Nike communicate with their customers through email subscriptions. The Board of Directors (the "Board") of NIKE, Inc. (the "Company") has adopted the following Corporate Governance Guidelines (the "Guidelines") to assist the Board in the exercise of its responsibilities. How does Nike communicate with their suppliers? For example, in 2017 Nike announced a $5 million investment in initiatives to promote girls and womens sport. This generic competitive strategy helped the company regain its competitiveness, especially against Adidas. This has been true in our history as we have listened to and innovated for athletes to deliver performance products, and it is how we approach our corporate responsibility efforts. If they run fast and with comfort, customers will associate happier sentiments with the brand. The NIKE team addressed feedback in one of the following three ways: Engaging stakeholders in the reporting process was valuable it provided NIKEs leadership with direct insight and perspective from external experts. A stakeholder is a party that has an interest in a company and can either affect or be affected by the business. Integrated Marketing Communication comparing of Nike. Effective communication is essential to Coca-Cola's relationship with its stakeholders, and making that as easy as possible is key to their success. Moreover, the first retailer was created in California. If online, you can opt to use video presentation software. Who are the 5 main stakeholders in a business? It allows you to build value directly based on the customer experience. If products perform their function, customers are likely to feel good when wearing Nike shoes. How does Nike communicate with their owners? Business partners: suppliers, licensees and service providers. Establish channels to engage with employees and other stakeholders to hear their ideas and address their concerns The ultimate purpose of integrated marketing communication is to develop and maintain a healthy relationship between the company and its stakeholders primarily customers. Nike promotes its products by sponsorship agreementswith celebrity athletes, professional teams and college athletic teams. The company has a presence in nearly every country on the planet, and its products are revered in many corners of the world. Participants included: *Individuals participated not as representatives of their organization. Nike Inc. addresses these interests through the Nike Foundations initiatives, as well as sponsorships of a variety of related programs. Organizational Culture Characteristics: An Analysis, Amazon.com Inc. Stakeholders, Corporate Social Responsibility (An Analysis), Nike Inc. Five Forces Analysis (Porters Model), Burger Kings Stakeholders: A CSR Analysis, Costco Wholesales Stakeholders: A CSR Analysis, Whole Foods Market Stakeholders: A CSR Analysis, Nike Inc. Interest Groups. This email includes updates on what is going on at the company, new products, and other news. Nike is a global powerhouse when it comes to athletic apparel and footwear. Stake: Revenues and safety. The company addresses these interests through significant R&D investments. NIKE engages with a broad range of stakeholders on an ongoing basis, including individuals in civil society organizations, industry and government, as well as consumers and shareholders. 1970s: They created their fist products brochures, ads and marketing tools. Interest Groups 5. NIKE distributed a draft of the FY12/13 Sustainable Business Performance Summary through Forum, and the selected experts had a chance to review its contents. 6 What kind of communication does Nike engage in? This can be physical (Note: Please check the latest information on physical meetings due to Covid-19) or online. The evaluation of effectiveness of the communication tactics and tools before and after the execution of the plan enables the marketing experts to do the following; Eliminating the costly mistakes If the communication plan struggles to achieve the set objectives the marketing managers need to redevise the plan by eliminating the costly features that could not hit the target. Shareholders are always stakeholders in a corporation, but stakeholders are not always shareholders. The company uses its social media accounts to connect directly with their customers and they are one of the most active corporations online in this respect. The brand image and sales performance of Nike sports shoes, apparel, and equipment are significantly subject to the effects of stakeholders interests and corresponding actions. Nike also holds regular investor briefings and holds annual meetings for stakeholders to provide an overview of the companys performance and plans for the future. Nikes advertising is often very successful, and the company has become one of the most well-known and respected brands in the world. To put it simply, Nike doesn't just sell products. Nike is one of the most successful and well-known brands in the world, and much of its success comes from its effective marketing. In 2020, the company employed 75,400 people. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); What type of communication does Nike use? Use data management systems to summarise key information. Does Nike have a good relationship with stakeholders? The interests of these stakeholders are varied, including fair labor practices, business sustainability, and environmental conservation. Nike is a publicly traded company, meaning that it is beholden to its shareholders and must answer to them in order to continue to operate. The company along with the strong presence over all the social media including youtube, Facebook, twitter and other s has its own social netrking site known as Nike+. This has helped to attract and retain top talent, which is essential for a company like Nike. Nike tracks its performance according to GRI''s Sustainability Reporting Guidelines and was one of several organizations participating in the GRI''s inauguration in 2002 as an independent organization. The objectives of implementation of integrated marketing communication techniques are to ultimately increase the profit- margin of the business by reaching the maximum customers effectively. **Nike participated in the public release of Global Alliance data drawn from worker interviews in contract factories in Indonesia (2001 and 2003), despite the critical nature of some of that information. We also do this through formal partnership work and stakeholder engagement activities, which are covered throughout this report. v Distant competitors NIKE first held a formal multi-stakeholder forum for feedback on reporting in February 2004. To reel subscriptions in, Nike install pop-ups on their official app and website. 1 What does Nike do for its stakeholders? These pop-ups collect customer data and are used to engage with present and possible customers regularly. Nike can make a internal official letter to inform the employees if a problem occurs and to let them know what they have to do and what procedure they have to follow. The next plans will be more refined and more effective in reaching the objectives. However, the companys corporate social responsibility programs target only a number of major stakeholder groups. The interests of these stakeholders include support for the development of communities. The company has a clear and consistent message, and it always speaks with a sense of pride and professionalism. Thoughtful, authentic, direct communication to both internal stakeholders to rebuild trust and establish an open culture Apologies to the public for what happened Accept responsibility Take high-profile actions that change policies and procedures to ensure this will never happen again Nikes mission and vision statementsin considering everyone an athlete Nike touches the new customers email! 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