Labubu doll mania propels founder into China’s top 10 billionaires
Wang Ning, the 38-year-old founder and chief executive of Pop Mart International Group, has vaulted into the ranks of China’s ten richest individuals for the first time, buoyed by soaring international demand for the company’s Labubu dolls.
According to Forbes, Wang’s net worth now stands at $22.7 billion, placing him tenth among China’s wealthiest. His rapid ascent is largely attributed to the meteoric rise in Pop Mart’s share price, which has more than tripled in 2025. The company, listed on the Hong Kong Stock Exchange, is now trading above HK$270 ($34.40), giving it a market capitalisation of HK$365 billion.
The unlikely engine behind this financial surge is Labubu, a mischievous, rabbit-like figurine created by Hong Kong-born artist Kasing Lung. Once a niche designer toy, Labubu has morphed into a global collectible sensation, capturing the attention of both devoted fans and international celebrities. Pop icons including Rihanna, Dua Lipa, and Blackpink’s Lisa have been spotted with the dolls, fuelling their appeal across markets in Asia, Europe and the United States.
For a comic or toy intellectual property to break cultural boundaries and resonate with both Asian audiences and Western mainstream celebrities is extremely rare,” Deutsche Bank analyst Jessie Xu noted in a recent research note.
The frenzy surrounding Labubu has at times tipped into chaos. In April, the release of a third-edition doll triggered scuffles at a Pop Mart store in London, as fans scrambled to pay between £13.50 ($18.30) and £50 per doll.
Meanwhile in Beijing, a life-sized Labubu recently fetched 1.08 million yuan ($150,000) at auction, further cementing its status as a cultural phenomenon.
