Oyebanji unveils giant strides, wins award
Ekiti State Governor Biodun Oyebanji has unveiled his giant strides and developmental growth since he came into the saddle. He said his administration was committed to making Ekiti the new investment destination.
The governor said his government had undertaken a combination of transformative policy decisions and pushed critical infrastructure development to a new height.
He made this known at the 13th edition of the MARKETING EDGE EDGE awards and dinner held in Lagos. He won the 2025 Grand Prix at the awards.
On advertising development and its relevance to economic growth, Oyebanji said advertising remained a powerful catalyst for economic growth because of its role in stimulating consumer demand for goods and services across the world.
The governor, represented by his Chief of Staff, Mr Niyi Adebayo, disclosed in his key note speech that the “world over, advertising remains a powerful catalyst for economic growth, stimulating consumer demand for goods and services, fostering competition among businesses, driving mass production and in the process, lowering costs and prices, and creating jobs.’’
He said: “From advanced economies to emerging markets, the marketing communication industry plays a critical role in shaping commerce and consumer behaviour. In Nigeria, the marketing communications industry has been even more pivotal to national growth and development.
Over the years, practitioners have projected the country’s image and supported the visibility of local businesses, helping to attract investments and position brands for competitiveness. From its humble beginning, advertising in Nigeria has grown into a multi-billion-naira industry.
Oyebanji noted that “Nigeria’s advertising market was valued at N605.2 billion in 2023, with projections pointing to N893 billion by 2028, representing a Compound Annual Growth Rate (CAGR) of 18.7 per cent since 2018. This trajectory highlights the sector’s resilience and its contribution to the broader economy. The figure will be much higher if we factor in public relations, corporate sponsorships, social media influencing and a host of below-the-line marketing spending.”
MARKETING EDGE publisher and the chief organiser of the annual award, Mr. John Ajayi, thanking the Nigerian business community and the marketing and advertising sub-sector of the national economy for their years of support, patronage and acceptability, noted: “Every year, we gather to celebrate brands and advertising excellence; you always add colour and grandeur to it by making it a festival of brands and ideas.
Without you, this event would not have been this colourful and memorable. Ours have become one of the most anticipated events in the social calendar of the Nigerian integrated marketing communications eco-system.
“We are gathered here to celebrate the achievements of some of the most successful brands, creative agencies, public service and political brand personalities, talented and dedicated personalities and professionals of distinction and honour across borders.
“These outstanding personalities, brands, services, businesses and personalities have made significant contributions in different sectors of the economy, and we are grateful for their consistency, hard work and dedication that continue to impact every facet of our national growth and development.”